Ideas / Games, experiments & design / Online
A game only your brand could make
A small browser game built around your product, campaign or story. Satire welcome, if you can take it.
How it runs
- WorkshopOne session to find the idea only your brand could own.
- PrototypeA playable version within weeks.
- BuildArt, sound, testing.
- LaunchOnline, at your event, or both.
What to know
- It runs in the browser. No app store, no downloads.
- Short sessions: people play in a coffee break.
- Satire needs a client with a sense of humour, and we'll tell you if the idea is too close to the bone.
Good for
Campaigns, launches and events that need something shareable.
Not for
Brands that need every word approved by legal twice.
Questions planners ask
Why a game instead of a video?
People play a good game several times and send it to friends. They watch a video once.
Can it collect leads?
It can, lightly: a high-score table or a share link. Forced sign-ups kill the fun.
How long does it live?
As long as you host it. Many outlive the campaign.
Thinking of doing this?
Borrow the idea, it's yours. If you'd like a hand, or just a second opinion on whether it suits your group, write to me. I produce ideas like this one at Sorry, No Polar Bears, a Helsinki studio I co-run.
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